SPIRE imaging event to focus on sales and marketing culture

Fri Jan 27 2012, 10:43 AM

America’s Specialty Graphic Imaging Association (SGIA) will bring the industry’s leading producers together next month for the annual SPIRE meeting, to discuss how businesses can adapt their sales culture to a rapidly changing market. The event will take place from February 26-29 in La Jolla, California.

"SPIRE offers a great networking opportunity,” said Meisel president and SPIRE member George Conant. “We get to share experiences with other business owners and industry leaders about the issues we all faced this year, and then compare notes on the outlook for the upcoming year."

Among the participants, Todd Cohen, president and founder of Sales Leader LLC, will discuss the development of a sales culture, the rights and wrongs of compensation and why sales teams fail. Mark Coudray, of Coudray Graphic Technologies, will evaluate how emerging trends and consumer behaviour are changing the graphics marketplace.

Chuck Huttinger, of GFX, Terry Corman, of Firehouse, and Conrad Desender, of Intergraphics Decal Ltd, will provide SPIRE Member Company profiles.

SPIRE, a network of CEOs and top executives, representing the industry's leading producers of retail, point-of-purchase, OEM, transit, outdoor and similar graphic solutions, is sponsored by Durst Image Technology, EFI, FLEXcon and Fujifilm.